UK-based | Operating globally

Usability | UX | CX Research that drives results

What we do

Blicx is a boutique research agency with over 15 years of expertise in Usability Testing and Behavioural Research.

We specialise in decoding customer motivations, emotional drivers, and decision-making patterns — delivering human-centred insight to elevate product design, service journeys, and brand experiences.

✅ Qualitative Studies

✅ Quantitative Studies

✅ Personas Development

✅ Early POC Concept Testing

✅ CX Journey Mapping

✅ Product Proposition

Get in Touch

Recent Projects Across Industries

Luxury
Retail

Audience Profiling | Audience Engagement

Who are my customers — and how to target them more precisely?

We supported a global luxury fashion house in uncovering the evolving motivations of high-value clients — helping to redefine in-store service experiences, and personalised communication strategies.

Qualitative | Quantitative | Customer Segmentation | Emotional & Behavioural UX

Luxury
Automobile

Moments of Delight | Audience Engagement

How to engage my customers more effectively in the buying journey?

We supported a luxury premium automotive brand in redefining digital and physical customer journeys — from vehicle configurators to flagship showroom experiences.

Qualitative | Customer Journey Definition | Usability Testing | Behavioural UX

Pension
Investment

Financial Bias Analysis | Audience Engagement

How can we create a bias-free, trustworthy financial user experience?

We supported a next-generation investment platform in identifying unconscious biases in content framing, risk communication, and user onboarding — ensuring clarity, confidence, and seamless engagement across diverse investor profiles.

FMCG
Products

Need state analysis | Audience Engagement

How can brands stand out in crowded categories?

Need state analysis uncovers the emotional and functional triggers behind consumer decisions — revealing when, where, and why people buy. We helped a global FMCG brand identify six core need states shaping behaviour, enabling emotionally distinct positioning, packaging, and retail activation that drives relevance and conversion.

Video Games

Cognitive Load | Playability Insight

How can we design experiences that feel intuitive, rewarding, and emotionally engaging?

We supported leading AAA game studios to individual game designers in analysing the behavioural and psychological drivers of player experience — uncovering cognitive friction points, emotional engagement loops, and decision-making triggers. This enabled data-led refinements across tutorials, UI/UX, and core mechanics to optimise flow, immersion, and retention.

HNWI Research